In June we were tasked with updating "What's Next?: Getting Your Supporters to Take the Next Step" which was a workbook to increase nonprofit supporter engagement. We completely overhauled the book, updating it visually to match the websites look and feel as well as the materials inside. Since its intent was to be a workbook, we increased font size throughout the book as well as modified interior sections so that they can actually be utilized and filled out with information to help the user.
I also created a few custom illustrations to help convey tasks in the interior pages, which was a very rewarding challenge.
The update was a major success drawing significant traffic to its offer page and having a conversion rate over 66%.